All of my thoughts on positioning OER core curriculum in the K-12 market may be well and good, but what really matters is what actual customers think. Toward that end, I am going to be interviewing some district sups and
Positioning “open” – digital/blended
Many of us believe that technology, appropriately used, can greatly enhance learning. Schools have spent billions on equipping themselves with infrastructure including connectivity, devices, and staff expertise to realize the potential. And while most schools have not yet made the
Positioning “open” – The 5 R’s
Among of the most lauded benefits of OER are the 5 R’s — reuse, revise, remix, redistribute, and retain. The ability of educators and students to continually update, improve, and iterate on their learning materials is the basis for rich
Positioning “open” – Free
In my continuing thoughts on ways to position open educational resources for the K-12 market, I now turn to the issue of “free.” I have two concerns about using the term “free” in promoting these materials. First, they aren’t really
Positioning “open” – OER
In marketing most things, including educational materials, positioning is important. Whether it is the short one sentence tag line or the elevator pitch description, how you describe something affects how people view it. I would even argue that coming to