In my continuing thoughts on ways to position open educational resources for the K-12 market, I now turn to the issue of “free.” I have two concerns about using the term “free” in promoting these materials. First, they aren’t really
Positioning “open” – OER
In marketing most things, including educational materials, positioning is important. Whether it is the short one sentence tag line or the elevator pitch description, how you describe something affects how people view it. I would even argue that coming to